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Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual ladies, too little money for marketing implied she’d head to nightclubs armed with containers of spirits.
” In the start I’d head to nightclubs with a container of sambuca in a single hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the portable toilets handing out wc paper with leaflets promoting the application.
This is back in 2013, and Ms Exton’s inexpensive, but revolutionary, approach to advertising quickly saw individual figures rise steadily, then further gaining traction many thanks to good person to person.
Created in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, and also to be within the dense associated with burgeoning myspace and facebook scene, the Her software now has one or more million feminine users across the world.
Her came to be from Ms Exton’s frustration with current lesbian dating web sites and apps, which she didn’t think had been good enough.
The market is said by her had been dominated by “dating internet web sites which were initially made for homosexual males, and tuned red for lesbians”.
Ms Exton had an internal company knowledge with this because during the time she ended up being doing work for a London-based branding agency, where her client made dating platforms.
The bulb minute whenever she made a decision to do some worthwhile thing about the problem arrived whenever she was at a pub with two buddies, certainly one of whom had split along with her girlfriend. Continue reading “How Robyn Exton grew popular dating that is lesbian Her”